About Diva
In the early 2000s, Jammu experienced a significant demand for ladies’ Western wear, yet lacked access to established international brands.
Enter: Diva
In 2005, Diva was born from a vision to bring international style to Jammu. Recognizing that there was a huge gap in offering quality western wear in the market, our founders embarked on a mission, to travel abroad every month and source the latest international trends directly to Jammu.
Diva quickly became a go-to destination for ladies and kids looking for fashionable and high quality clothing.
What started as a small treasure trove of Western wear has grown into a massive 10,000 sq ft style sanctuary.
Today, Diva proudly offers a curated selection of renowned international brands like Vero Moda, Only, and Levi’s, alongside beloved Indian labels such as Lakshita, W, Libas, and Sabhyata. We also celebrate our heritage with exquisite Indian wear, including sarees, suits, lehengas, and authentic Pashmina shawls. We haven’t forgotten the little ones either!
Diva is your one-stop shop for fashion that makes you and your kids feel amazing. Come discover your style at Diva, where every piece is chosen with you in mind.
Our Product Portfolio
Women's Wear
Diva celebrates every woman’s beauty and confidence with a versatile collection of sarees, lehengas, formal outfits, and casual wear. From a busy day at work to catching up with friends, our pieces are designed to highlight your unique style in every moment of your life.
Kids Wear
For the little ones, our special collection offers stylish and comfortable outfits. Playful casuals, smart and formal wear, and vibrant ethnic clothes for clothes for boys and girls ensure your children look adorable and feel wonderful every day.
Accessories
No outfit is complete without the right accessories! Our collection includes trendy bags, caps, socks and jewelry to add that perfect finishing touch to your look.
Personal Care
We go beyond clothing to offer top brands in personal care. from skincare and grooming essentials to makeup from names like L’Oréal, Chambor, Maybelline, Revlon and more, we help you feel as good as you look.
